Marketing Manager - Sizzler

Marketing(Franchise) - Sizzler
Mid-Senior Level: Full-time
Bangkok, Thailand

Company Description

Minor Food is today one of the world's largest casual dining and quick-service restaurant companies with over 2,200 outlets operating in 27 countries.  As an innovator in the food industry, we are passionate in delivering good food and great service to our customers to be a leading food operator maximizing stakeholders’ value.

Today, we proudly operate major food retail brands in the region.  Its growing portfolio currently comprises The Pizza Company, Swensen's, Sizzler, Dairy Queen, Burger King, Basil, The Coffee Club, Riverside Grilled Fish and Benihana, as well as restaurants under the VGC Food Group and Select Service Partners brands.  Also under the food division are dairy product manufacturing facilities in Thailand under the names of Minor Dairy Limited and Minor Cheese Limited.

Job Description

Job Purpose:

Provide Brands (Product and Services) of superior quality and value that offer 100% customer satisfaction. Build profitable leadership brands through business leadership, winning strategies, innovation and flawless execution (Brand / Segment base focus). Responsible for the overall management, direction and coordination which will result in the fulfilment of planned sales and profit objectives and ensure long-term optimum growth consistent with market trends and conditions.

 Main Responsibilities:

  • Planning and Controlling - provide written specific short term and long term objectives, action programs, schedules which budgets and coordinates with Operations, Finance and Human Resource to ensure objectives are met on time and in the quality at minimise cost. 
  • Marketing & Strategies – direct, develop and implement marketing plans and manage periodic dynamic market that consists with corporate objectives.
  • Develop both long and short-term strategies to lead Sizzler brand to be the King of Grill and Salad.
  • Maintain good working relationship and coordinate with Operations team, Purchasing and New product development team with a view to ensure a proper implementation of marketing plans consistent with the company's short and long terms sales and profit growth objectives.
  • Monitor sale performance, anticipate causes affecting performance, indicate magnitude of impact on sales and provide Management, Operation and Finance with attractive promotion campaigns to raise sales volume.
  • Work with finance and purchasing team to conduct value analysis and ensure favourable COG ratio to sales through cost improvement projects. Continue competitor and pricing. Analysis and try to position our product at the accessible price to customers.
  • Direct, develop, implement and evaluate of effective promotion and advertising programs in cooperation with Advertising Agency. Ensure budgeting control on promotion and advertising expenditure.
  • Maintain through surveys of reliable suppliers, quantitative and qualitative marketing information to help refine advertising and promotional strategies.
  • Seek and develop new products by utilizing Market Research data and develop new product based on finding opportunity to address our customer needs. Work closely with product development team to ensure that our products meet quality standard.
  • Delegate and develop the Marketing Executives to complete the projects under each of the strategies.
  •  Perform other duties as assigned by supervisors




  • Bachelor degree in Marketing or any related fields.
  • Minimum 5 year experience in directing and leading sales and marketing team of international companies.
  • Experience in marketing communication, with good knowledge of restaurant operations and management.
  • Proficiency in English communication and presentation skills.
  • Strong driven for results Strong in innovative and people management


Additional Information

We are a diverse group of down-to-earth, straightforward and very result-oriented people with a vision. To be a Global Operator of Multiple Food Brands with the objective of providing 100% Satisfaction to all stakeholders. 

We also share an inspiring organization culture: Driving to Unlock the Impossibilities. This culture is the foundation in everything we do here. If you are a highly motivated, extremely organized business executive with a successful track record in driving sales, and are looking for an opportunity to play a key role for an exciting company that will reward you for your dedication, then Minor Food is right for you.

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