Bonchon brand, which was established in 2002 in Korea, has become a strong global brand as Korean cuisine and Korean-style fried chicken have gained increasing popularity worldwide. The brand differentiates itself with a specialized Korean-style fried chicken glazed with its signature sauces. With its strong brand equity and customer loyalty for distinctive super crispy chicken and other Asian fusion dishes, Bonchon restaurants have rapidly expanded worldwide, spanning across 9 countries including the US, Bahrain, Kuwait, the Philippines, Singapore, Cambodia, Vietnam, Myanmar and Thailand.
As of 31 Mar 2022
Minor International Public Company Limited (“MINT”) has made an investment in Chicken Time Co., Ltd., Thailand (“Chicken Time”), a chain restaurant company, operating over 40 outlets in Thailand under the popular Bonchon chicken brand. The investment of 100% stake in Chicken Time, will allow Minor Food to operate existing Bonchon stores in Thailand.
Chicken Time is the operator of Korean-inspired casual dining restaurant chain under the brand “Bonchon” in Thailand. The first Bonchon store in Thailand was opened in 2011 and given its popularity, has been expanding rapidly ever since.