In 1986, Minor Food franchised Swensen's, one of the best known and most loved ice cream parlor hailing from San Francisco in 1948, and developed it into Thailand's largest ice cream brand. Under Minor Food's insightful direction, the Swensen's brand has evolved from simple scoops to an exciting variety of aesthetically and gustatorily dreamy sundaes with a heaping pile of delectable scoops meticulously topped with all manner of cherry-picked sweet treats and toppings, which makes a terrific job of giving the impression that they can easily sweep the customers away into a magical realm of deliciousness, living up to its legacy of never-melt happiness.
As of 31 Jan 2019
Minor Food acquired the master franchise rights to operate in 32 countries across Asia and the Middle East, with the first launch of the international franchise in 2004. Our full-service ice cream parlors serve up visually savoury, gustatorily satisfying sundae treats with our friendly service in our unique mood-lifting vibes of the store radiated from our staff with genuine care and real passion to perpetuating a truly awesome ‘Ultimate Sundae Experience’ no other brand can provide. Today, we operate more than 300 outlets across the region, strictly adhering to the three founding principles, namely Good Quality, Good Service, and Value for Money.