Minor Food

Channels Product Owner

Digital Product - Minor Food
Associate: Full-time
Bangkok, Thailand

Company Description

The Minor Food is one of Asia's largest casual dining and quick-service restaurant companies. We are aggressively accelerating the business growth in both domestic and global market. 

Our number of restaurants exceeding 1,600 in 21 countries under The Pizza Company, Swensen's, Sizzler, Dairy Queen, Burger King, The Coffee Club, Bonchon, Ribs and Rumps, Riverside, Penang Street, and Poulet.

Job Description

  • To own the digital consumer experience by monitoring and optimising adoption, activation, engagement and retention across consumer journeys (Online, Dine In, Dial In) through digital channels (Web & App).

  • To work closely with the respective functional brand stake holders to align on business objectives and features which meet those objectives.

  • To work with internal stakeholders to ensure that all product requirements are succinct and delivered on time and within budget.

  • To be the digital voice of the customer by collecting feedback across channels to generate actionable insights across the different functional units.

  • Draw on analytical and quantitative skills to define the right success metrics and critical metrics to measure effectiveness.

  • Passion for food and product is a requirement, but, moreover, be deeply curious, motivated by always trying to take your product “craftsmanship” to the next level and profoundly persistent. 


  • Proven success delivering high quality user experiences in a fast-paced, agile environment. Experience orchestrating end-to-end functionality in an enterprise environment where different teams own different systems is a big plus.

  • Ability to apply strategic frameworks to evaluate concepts and to make well-thought through decisions on the problems to invest time and resources against.

  • Ability to understand and discuss technical concepts, address trade-offs and evaluate opportunistic new ideas with peers and partners.

  • Excellent written and oral communication skills, and the ability to adapt to your audience – presenting to leadership at different levels will be a regular occurrence.

  • An empirical mindset with a natural predilection to think through metrics, define the right metrics and hold teams accountable to tracking against these.

  • A high degree of self-awareness and a willingness to actively listen.


  • Bachelor’s degree in analytics, computer science or engineering discipline. MBA preferred.


  • A minimum of 5+ years’ experience in product management, leading a portfolio of products and/or projects and driving them from inception through delivery.

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