Minor Food

Digital Marketing Director

Global Digital - Minor Food
Director: Full-time
Bangkok, Thailand

Company Description

Minor Food is today one of the world's largest casual dining and quick-service restaurant companies with over 2,200 outlets operating in 27 countries.  As an innovator in the food industry, we are passionate in delivering good food and great service to our customers to be a leading food operator maximizing stakeholders’ value.

Today, we proudly operate major food retail brands in the region.  Its growing portfolio currently comprises The Pizza Company, Swensen's, Sizzler, Dairy Queen, Burger King, ThaiXpress, The Coffee Club, Riverside Grilled Fish and Benihana, as well as restaurants under the VGC Food Group and Select Service Partners brands.  Also under the food division are dairy product manufacturing facilities in Thailand under the names of Minor Dairy Limited and Minor Cheese Limited.

Job Description

Main Duties:

  • Drive, manage and execute both long and short terms strategies for digital marketing on different key channels (e.g. social, search, mobile)
  • Support business growth in line with company goals and KPI while maintaining marketing budget
  • Regularly provide recommendation base on result analysis, report trends, habits, attitudes and behavior of online customers to identify opportunities and strengthen digital media planning
  • Responsible for innovating and managing digital road-map and digital products offering to improve acquisition and conversation
  • Close partnership with Local Marketing teams to advance multi-channel marketing strategy
  • Build strategic relationship with major partners / techs / publishers to optimise digital channel performance, visibility and other related marketing campaigns
  • Engage and utilise different tools / technology and channel to enhance performance. identify opportunities to enhance performance
  • Act as a team quality controller who can inspire and mobilize team to produce quality and timely products
  • Accelerate maturity of digital marketing capability internally through consistency, empowerment and sharing  
  • Accountable for hitting goals and driving sustainable growth
  • Be the key point of contact for internal and external partners
  • Provide guidance to the team in execution, implementation and maximizing the ROI

Other Duties:

  • Adhere to the company’s employee rules & regulations
  • Attend and contribute to all training sessions, meetings and activities as required
  • Exercise responsible behaviour at all times, positively representing the Minor Food
  • Maintains strong, professional relationship with relevant business partners
  • Ensure high standards of personal presentation and grooming
  • Keep the office and working areas clean and tidy at all times
  • Carry out any other reasonable duties and responsibilities as assigned


Job Specifications:

  • Excellent communication skills are a must combined with a disciplined experience background
  • Deep understanding on all things Digital: SEM, social, mobile, programmatic and alike
  • Innovation and ideas and working as part of a team are essential
  • A leader to grow, guide and set an example of the team
  • Willing to learn quickly and adapt to the exciting challenges in working across different brands
  • Good professional judgement and confidence in dealing with external and internal stakeholders and different parties
  • Proficient in English


  • Master/Degree holder in Media Advertising/ Communications or relevant subjects


  • Over 8 years of related experience with 3 years in Managerial grade or above at least

Jobs Search