Minor Food

Customer Intelligence Executive/Manager

Global Digital - Minor Food
Mid-Senior Level: Full-time
Bangkok, Thailand

Company Description

The Minor Food is one of Asia's largest casual dining and quick-service restaurant companies. We are aggressively accelerating the business growth in both domestic and global market. 

Our number of restaurants exceeding 1,600 in 21 countries under The Pizza Company, Swensen's, Sizzler, Dairy Queen, Burger King, Basil Thai Kitchen, The Coffee Club, Ribs and Rumps, Riverside, Penang Street, and Poulet. We are a diverse group of down-to-earth, straightforward and very result-oriented people with a vision. 

To be a Global Operator of Multiple Food Brands with the Objective of Providing 100% Satisfaction to All Stakeholders. We also share an inspiring organization culture. 

Driving to Unlock the Impossibilities. This culture is the foundation in everything we do here.

If you are a highly motivated, extremely organized business executive with a successful track record in driving sales, and are looking for an opportunity to play a key role for an exciting company that will reward you for your dedication, then Minor Food is right for you.

Job Description

  • Lead customer intelligence team to support Loyalty/CRM data driven marketing campaign to acquire, retain, win back member for each Minor Food’s brand.
  • Analyze customer pattern/ behavior from customer database to find the meaningful insight and identify the marketing opportunity.
  • Segment customers based on historical data and criteria to generate potential target lists to support targeted campaign via in-app push, SMS, LINE etc.
  • Take care of setting up customer segments in customer engagement platform (CEP).
  • Take care of Loyalty dashboard development.
  • Evaluate, monitor and prepare the report for Loyalty Program performance and customer engagement campaign.
  • Collaborate with brands, data team and other related parties to understand the business requirement, ensure the correctness of data source and campaign readiness before launching.


  • Bachelor's degree in Data Science, Statistics, Economics or related field.
  • Minimum 5 years working experiences in Data analytics, Marketing automation platform, CRM/ loyalty, business analytics field is preferable.
  • Support Loyalty/CRM planning to acquire, retain, win back member for each Minor Food’s brand.
  • Customer focus, analytical thinking, have willingness to learn new things.
  • Good skills in excel, power point is required.
  • Experience with analysis and visualization tool such as power BI is preferable.

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