Company Description

The Minor Food is one of Asia's largest casual dining and quick-service restaurant companies. We are aggressively accelerating the business growth in both domestic and global market. 

Our number of restaurants exceeding 1,600 in 21 countries under The Pizza Company, Swensen's, Sizzler, Dairy Queen, Burger King, Basil Thai Kitchen, The Coffee Club, Ribs and Rumps, Riverside, Penang Street, and Poulet. We are a diverse group of down-to-earth, straightforward and very result-oriented people with a vision. 

To be a Global Operator of Multiple Food Brands with the Objective of Providing 100% Satisfaction to All Stakeholders. We also share an inspiring organization culture. 

Driving to Unlock the Impossibilities. This culture is the foundation in everything we do here.

If you are a highly motivated, extremely organized business executive with a successful track record in driving sales, and are looking for an opportunity to play a key role for an exciting company that will reward you for your dedication, then Minor Food is right for you

Job Description

Job Purpose:

Drive marketing performance, maximize potential opportunities on all digital marketing channels and stimulate cost-effective lead generation campaigns across all brands for ensuring business achievement.

Main Responsibility:

1. Digital consultant for brands; provide expertise on digital campaigns and execution including communication, campaign journey on social and web/ app platform and work closely with media agency on digital media planning.

2. Budget management and provide regular reports and A/B testing to improve ROI.

3. Ensure qualified traffic and overall program performance while improving on ROI.

4. Data driven and proactively developing and testing new things.

5. Proactively search and recommend new opportunities and strategies.

Other Duties

1. Adhere to the company’s employee rules & regulations.

2. Attend and contribute to all training sessions, meetings and activities as required.

3. Exercise responsible behaviour at all times, positively representing the Minor Food.

4. Maintains strong, professional relationship with relevant business partners.

5. Ensure high standards of personal presentation and grooming.

6. Keep the office and working areas clean and tidy at all times.

7. Carry out any other reasonable duties and responsibilities as assigned.

Qualification

Job Specifications:

1. Excellent communication skills are a must combined with a disciplined experience background;

2. Deep understanding in all things digital: SEM, social, mobile marketing, programmatic and alike

3. Innovation and ideas and working as part of a team are essential;

4. Willing to learn quickly and adapt to the exciting challenges in working across different brands

5. Good professional judgement and confidence in dealing with external and internal stakeholders and different parties;

6. Proficient in English

Education

• Bachelor/Master/Degree holder in Media Advertising/ Communications or relevant subjects;

Experience

• Over 5 years of related experience

Additional Information

We are a diverse group of down-to-earth, straightforward and very result-oriented people with a vision. To be a Global Operator of Multiple Food Brands with the objective of providing 100% Satisfaction to all stakeholders.

We also share an inspiring organization culture: Driving to Unlock the Impossibilities. This culture is the foundation in everything we do here. If you are a highly motivated, extremely organized business executive with a successful track record in driving sales, and are looking for an opportunity to play a key role for an exciting company that will reward you for your dedication, then Minor Food is right for you