Minor Food

Digital Marketing Executive

Global Digital - Minor Food
Executive: Full-time
Bangkok, Thailand

Company Description

The Minor Food is one of Asia's largest casual dining and quick-service restaurant companies. We are aggressively accelerating the business growth in both domestic and global market. 

Our number of restaurants exceeding 1,600 in 21 countries under The Pizza Company, Swensen's, Sizzler, Dairy Queen, Burger King, Basil Thai Kitchen, The Coffee Club, Ribs and Rumps, Riverside, Penang Street, and Poulet. We are a diverse group of down-to-earth, straightforward and very result-oriented people with a vision. 

To be a Global Operator of Multiple Food Brands with the Objective of Providing 100% Satisfaction to All Stakeholders. We also share an inspiring organization culture. 

Driving to Unlock the Impossibilities. This culture is the foundation in everything we do here.

If you are a highly motivated, extremely organized business executive with a successful track record in driving sales, and are looking for an opportunity to play a key role for an exciting company that will reward you for your dedication, then Minor Food is right for you

Job Description

Main Duties:

  • Improve engagement, conversions across social media platforms
  • Own the social media content calendar, working cross-functionally with different teams
  • Support social marketing campaigns which have a direct impact on growth and user acquisition
  • Adventurous with the goal of driving engagement, conversions and inserting our brand into relevant conversations
  • Track and measure success of social media initiatives by using reporting and analytics
  • Be an expert, staying up to date on social trends and providing recommendations on social executions for marketing campaigns
  • Ensure all social media content is consistent with branding, positioning, voice and messaging
  • Monitor social channels for key issues and post timely key customer updates
  • Community management. (Ensuring consumer requests are dealt with in a timely manner and any questions/comments are proactively responded to)
  • Monitor, track, analyze and report on ongoing social campaigns

Other Duties:

  • Adhere to the company’s employee rules & regulations.
  • Attend and contribute to all training sessions, meetings and activities as required.
  • Exercise responsible behaviour at all times, positively representing the Minor Food.
  • Maintains strong, professional relationship with relevant business partners.
  • Ensure high standards of personal presentation and grooming.
  • Keep the office and working areas clean and tidy at all times.
  • Carry out any other reasonable duties and responsibilities as assigned.

Qualification

Education

  • Degree holder in Media Advertising/ Communications or relevant subjects;

Experience

  • Over 3 years of related experience;

Additional Information

We are a diverse group of down-to-earth, straightforward and very result-oriented people with a vision. To be a Global Operator of Multiple Food Brands with the objective of providing 100% Satisfaction to all stakeholders.

 

We also share an inspiring organization culture: Driving to Unlock the Impossibilities. This culture is the foundation in everything we do here. If you are a highly motivated, extremely organized business executive with a successful track record in driving sales, and are looking for an opportunity to play a key role for an exciting company that will reward you for your dedication, then Minor Food is right for you 

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