Company Description

The Minor Food is one of Asia's largest casual dining and quick-service restaurant companies. We are aggressively accelerating the business growth in both domestic and global market. 

Our number of restaurants exceeding 1,600 in 21 countries under The Pizza Company, Swensen's, Sizzler, Dairy Queen, Burger King, Thai Express The Coffee Club, BreadTalk, Ribs and Rumps, Riverside, Penang Street, and Poulet.

Job Description

Job Purpose:

You will be a superstar who brings a passion for pizza to life from all brand touchpoints (O2O). The best who leverage customer data to sustain customers’ long-term relationships and grow lifetime value with The Pizza Company. You will work across full-funnel customer touchpoints to deliver the best personalization experience, with the inspiration to make our membership programs the best practice in the food retail market.

Main Responsibilities:

1. Grow Omni-channel Membership Acquisition and Retention

• Champion in developing and executing CRM campaigns to drive member acquisition and increase retention. Ensure smooth launch of the always-on and on-demand CRM calendar.
• Planning, developing, implementing, and managing membership and segment-based campaigns.
• Work closely with the corporate CRM team to deliver actionable insights to evolve membership campaigns to be the best practice in the market.
• Optimize, measure, analyze, and incorporate the use of customer analytics to improve CRM offers and test pipelines.

2. Owned-Channel Customer Experience Improvement

• Own and develop look and feel, and customer journey to build a reliable and distinctive owned-digital channels order experience.
• Lead execution of marketing calendar launch in the owned-digital channels to meet conversion target.
• Work closely with the digital team and cross-functions to grow and scale the personalization features that help digitize members.

3. Other Operations

• Manage campaigns and activities within budget.
• Analyze CRM metrics and all funnel digital channels in revenue, ROI, conversion, and customer engagement targets on a daily, weekly, and monthly basis.
• Work collaboratively with partners and cross-functions daily to deliver excellent execution and data enrichment.

Qualification

Job Specifications:

• Proven 5 years of work experience in the area of CRM areas, or membership management in retail business or e-commerce business. Strong e-commerce knowledge.
• Ability to work under pressure, avid learner, and open-minded.
• Strong analytical skills with the ability of data-driven decision-making.
• Prior experience managing CRM and e-commerce campaigns (platform implementation, campaign optimization, A/B test).
• Good understanding of the mobile app, media, and online community.
• Proficiency in English and Thai communication and presentation skills.
• Self-starter who is resourceful and self-sufficient.
• Strong drive for results, innovation, and people management.
• Good connection and networking with the industrial bodies.
• Passion for food and pizza.

Additional Information

We are a diverse group of down-to-earth, straightforward and very result-oriented people with a vision. To be a Global Operator of Multiple Food Brands with the objective of providing 100% Satisfaction to all stakeholders.

We also share an inspiring organization culture: Driving to Unlock the Impossibilities. This culture is the foundation in everything we do here. If you are a highly motivated, extremely organized business executive with a successful track record in driving sales, and are looking for an opportunity to play a key role for an exciting company that will reward you for your dedication, then Minor Food is right for you