Company Description

The Minor Food is one of Asia's largest casual dining and quick-service restaurant companies. We are aggressively accelerating the business growth in both domestic and global market. 

Our number of restaurants exceeding 1,600 in 21 countries under The Pizza Company, Swensen's, Sizzler, Dairy Queen, Burger King, Basil Thai Kitchen, The Coffee Club, Ribs and Rumps, Riverside, Penang Street, and Poulet. We are a diverse group of down-to-earth, straightforward and very result-oriented people with a vision. 

To be a Global Operator of Multiple Food Brands with the Objective of Providing 100% Satisfaction to All Stakeholders. We also share an inspiring organization culture. 

Driving to Unlock the Impossibilities. This culture is the foundation in everything we do here.

If you are a highly motivated, extremely organized business executive with a successful track record in driving sales, and are looking for an opportunity to play a key role for an exciting company that will reward you for your dedication, then Minor Food is right for you.

Job Description

• Lead Loyalty partnership program with both internal Minor Food Group and external business partners.
• Define, Plan and Develop Loyalty Partnership programs that align with Group/Stakeholders requirements and business objectives.
• Responsible for Loyalty Partnership program performance in driving the cross-brand member frequency and sales.
• Provide actionable insights and recommendations to enhance each Brand’s Loyalty program performance.
• Develop the solid partnership proposal that show the win-win business objectives as well as drive the group collaboration.
• Drive the relationship with Brands, Internal Stakeholders, and 3rd Party partners to build the successful Group’s Loyalty program.
• Create and monitor Partnership Loyalty program KPIs, P&L and ongoing reporting to measure program effectiveness and identify opportunities for improvement.
• Partner with the analytics teams within Loyalty and across the organization to ensure program are designed to deliver the target results.

Qualification

• Bachelor's degree in MBA, majoring in Marketing, Business and IT Management or related field.
• Minimum 5 years working experiences in well-known CRM/Loyalty Program, Digital Marketing, or Campaign Management.
• Strong in Interpersonal, Communication, Presentation and Negotiation skills.
• Be customer focus and data driven decision-making .
• Familiar with CRM management platform, BI tool or related digital platform.
• Experience with customer analysis and data visualization reporting is a plus.