Marketing Director (Swensen's)

Marketing(Franchise) - Swensen's
Director: Full-time
Bangkok, Thailand

Company Description

Minor Food is today one of the world's largest casual dining and quick-service restaurant companies with over 2,200 outlets operating in 27 countries.  As an innovator in the food industry, we are passionate in delivering good food and great service to our customers to be a leading food operator maximizing stakeholders’ value.

Today, we proudly operate major food retail brands in the region.  Its growing portfolio currently comprises The Pizza Company, Swensen's, Sizzler, Dairy Queen, Burger King, Basil, The Coffee Club, Riverside Grilled Fish and Benihana, as well as restaurants under the VGC Food Group and Select Service Partners brands.  Also under the food division are dairy product manufacturing facilities in Thailand under the names of Minor Dairy Limited and Minor Cheese Limited.


Job Description

Job Purpose:

Be responsible for the overall management and coordination of Swensen's products, which will result in the fulfillment of planned sales and profit objectives and ensure long-term optimum growth consistent with market trends and conditions.

Main Responsibilities:

  • Responsible for Swensen’s marketing communication direction (TVC, OOH, In-Mall, In-Store, Digital)
  • rief and coordinate with multiple stakeholders, both internal and external, for each marketing campaign
  • Review and give feedback on all marketing communication materials from agencies to ensure alignment with branding / current campaign
  • Analytical ability to understand performance of each marketing campaign
  • Understanding of food market, trends, and consumers needs


  • Branding background (preferably has experience as brand manager at established companies)
  • Age 30-35
  • International graduate (New gen)
  • Passionate about food with drive and energy
  • Strong sense of ownership and ability operate without set system (standard requirement for all Minor employee)
  • Ability to coordinate, communicate and manage multiple parties (multiple external agencies and multiple internal stakeholders)
  • Analytical skills
  • Commercial sense
  • Creative & entrepreneurial
  • Fluent in English

Additional Information

We are a diverse group of down-to-earth, straightforward and very result-oriented people with a vision. To be a Global Operator of Multiple Food Brands with the objective of providing 100% Satisfaction to all stakeholders.

We also share an inspiring organization culture: Driving to Unlock the Impossibilities. This culture is the foundation in everything we do here. If you are a highly motivated, extremely organized business executive with a successful track record in driving sales, and are looking for an opportunity to play a key role for an exciting company that will reward you for your dedication, then Minor Food is right for you.

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