Minor Food

Digital Marketing and Social Manager

Global Digital - Minor Food
Mid-Senior Level: Full-time
Bangkok, Thailand

Company Description

The Minor Food is one of Asia's largest casual dining and quick-service restaurant companies. We are aggressively accelerating the business growth in both domestic and global market. 

Our number of restaurants exceeding 1,600 in 21 countries under The Pizza Company, Swensen's, Sizzler, Dairy Queen, Burger King, Basil Thai Kitchen, The Coffee Club, Ribs and Rumps, Riverside, Penang Street, and Poulet. We are a diverse group of down-to-earth, straightforward and very result-oriented people with a vision. 

To be a Global Operator of Multiple Food Brands with the Objective of Providing 100% Satisfaction to All Stakeholders. We also share an inspiring organization culture. 

Driving to Unlock the Impossibilities. This culture is the foundation in everything we do here.

If you are a highly motivated, extremely organized business executive with a successful track record in driving sales, and are looking for an opportunity to play a key role for an exciting company that will reward you for your dedication, then Minor Food is right for you


Job Description

      Main Duties:

  • Formulate and implement social media marketing advertising and content strategies to achieve company goals

  • Develop and manage a creative and attractive social media content in different formats, including KOL and influencer campaign management

  • Maintain daily operations for social media and online advertising campaigns on content creation, scheduling, advertising planning, monitoring and reporting

  • Analyse social media campaigns efforts and results while maximising traffic and business, draw insights and recommendations

  • Create social media content calendar and posting schedule across all platforms in conjunction with broader brand and business goals

  • Ensure cross-functional alignment with other teams to drive channel growth and ensure campaigns are align with positioning and goals

  • Data driven and proactively developing and testing new things

  • Oversee community management

    Other Duties:

  • Adhere to the company’s employee rules & regulations.

  • Attend and contribute to all training sessions, meetings and activities as required.

  • Exercise responsible behaviour at all time, positively representing the Minor Food.

  • Maintains strong, professional relationship with relevant business partners.

  • Ensure high standards of personal presentation and grooming.

  • Keep the office and working areas clean and tidy at all times.

  • Carry out any other reasonable duties and responsibilities as assigned.



Job Specifications

  • Proven track record on managing and executing both paid and own social media campaigns including Facebook, Instagram, Line and alike

  • Excellent communication skills are a must combined with a disciplined experience background;

  • Deep understanding in everything digital: social, mobile and alike

  • Innovation and ideas and working as part of a team are essential;

  • Willing to learn quickly and adapt to the exciting challenges in working across different brands

  • Good professional judgement and confidence in dealing with external and internal stakeholders and different parties;

  • Proficient in English


  • Master/Degree holder in Media Advertising/ Communications or relevant subjects;


  • Over 5 years of related experience

Additional Information

  • Proven success delivering high quality user experiences in a fast-paced, agile environment. Experience orchestrating end-to-end functionality in an enterprise environment where different teams own different systems is a big plus.

  • Ability to apply strategic frameworks to evaluate concepts and to make well-thought through decisions on the problems to invest time and resources against.

  • Ability to understand and discuss technical concepts, address trade-offs and evaluate opportunistic new ideas with peers and partners.

  • Excellent written and oral communication skills, and the ability to adapt to your audience – presenting to leadership at different levels will be a regular occurrence.

  • An empirical mindset with a natural predilection to think through metrics, define the right metrics and hold teams accountable to tracking against these.

  • A high degree of self-awareness and a willingness to actively listen.

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