The Pizza Company

Assistant Marketing Manager – Value & Core and Channel Exclusivity

Marketing - The Pizza Company
Mid-Senior Level: Full-time
Bangkok, Thailand

Company Description


The Minor Food is one of Asia's largest casual dining and quick-service restaurant companies. We are aggressively accelerating the business growth in both domestic and global market. 

Our number of restaurants exceeding 1,600 in 21 countries under The Pizza Company, Swensen's, Sizzler, Dairy Queen, Burger King, Thai Express The Coffee Club, BreadTalk, Ribs and Rumps, Riverside, Penang Street, and Poulet.


Job Description

Job Purpose:

Management and execute new value and core marketing activities that lead to higher category consumption in all channels

Main Responsibilities:

·       Assist the execution of day-to-day marketing campaigns according to defined plans the marketing calendar.

·       Assist the development and execution of sales and marketing materials, for example, pricing, rationalization, and menu design to maximize the benefits for brand.

·       Support the development and execution of varied strategic marketing initiatives and promotions to drive sales in both core and new products.

·       Support new product development process includes researching and taste testing.

·       Analyse the effectiveness of new product launch; summary and provide the insights for improvements.

·       Develop marketing campaign and/or co-promotion program specifically to each channel and partnership (such as Food Aggregator).

·       Track and report performance of channels results and provide enhancement recommendations to adjust course on programs / initiatives as required.

·       Monitor competitors’ movement and provide timely report to the supervisor.




·      At least Bachelor’s degree in Marketing or any related fields.

·       At least 5 years of experience in Marketing &/or Operations

·       Proficiency in English communication and presentation skills

·       Strong drive for results

·       Strong in innovative and people management

·       Good connection and networking with the industrial bodies

Additional Information

We are a diverse group of down-to-earth, straightforward and very result-oriented people with a vision. To be a Global Operator of Multiple Food Brands with the objective of providing 100% Satisfaction to all stakeholders.


We also share an inspiring organization culture: Driving to Unlock the Impossibilities. This culture is the foundation in everything we do here. If you are a highly motivated, extremely organized business executive with a successful track record in driving sales, and are looking for an opportunity to play a key role for an exciting company that will reward you for your dedication, then Minor Food is right for you 

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