Whenever anyone mentions Thailand’s most popular Korean fried chicken brands, Bonchon will always be the first name that springs to mind. As competition in the fried chicken industry continues to heat up, this ongoing challenge has accelerated Minor Food’s expansion of the Bonchon brand in Thailand, in keeping with the company’s ambitious 'Drive culture'.
This year, Minor has already opened many new Bonchon stores, bringing the total number to 85 branches nationwide. The company has also set targets to launch more stores next year. By leveraging on Bonchon’s strengths, Minor will continue to introduce its delicious food and unique flavours to more people to ensure that Bonchon will always be the No. 1 Korean fried chicken brand among consumers in Thailand.
With Minor’s support and high standards, Bonchon Thailand will always strive to create quality food products and adopt new technology to develop and upgrade its in-store management systems, in-store staff skills, and overall delivery management to provide a satisfying experience for all customers.