Minor Food Share the Case Study of a New Business Model in a Marketing Mutation.

“Changing = Progressing. It might be painful, but in the end, it will result in a better direction in the future.”

This is one of the many inspirational phrases from K.Prapat Siangjan (Patrick) Chief Operating Officer, the representative of Minor Food in the Marketing Mutation with management from 3 leading companies in Thailand. Sharing case study and experience of adaptability for marketing and business in the Covid-19 crisis and how to survive in this disruptive world. Along with how to strengthen businesses to be stronger in the future. This time, there were many attendees that joined the event at the Renaissance Bangkok Ratchaprasong Hotel.

For the Minor Food part, K.Prapat shared some case studies and examples of how to apply ‘Design Thinking’ concepts to transform business models and adjust marketing strategies for our brands. So, we created new innovations and opportunities such as Sizzler to Go, Zero Touch and the launch of the 1112 delivery application for our all brands. It helps us reach consumers easier and provide a better experience for the customer.

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