Minor Food unveils 2024 The Pizza Company’s growth strategy

With growth and exceeding set targets in 2023, The Pizza Company, part of Minor Food, kicks off 2024 with a bang and continues its upward trend with the ‘Buy One Pizza, Get One Free’ campaign! Additionally, the brand introduces 'Billkin Putthipong' and 'PP Krit', who have a strong fan base in Thailand and abroad, as the first-ever duo presenters, set to enhance sales and effectively tap into the market of the new-age groups, solidifying The Pizza Company’s position as Thailand's No. 1 pizza destination.

Patt Pongwittayapipat, General Manager of The Pizza Company, remarked, “In the past year, The Pizza Company has reaffirmed its dominance as Thailand’s top pizza brand through diverse business strategies and marketing initiatives including a major rebranding like a new logo with a modern font and green color scheme that appeals to a new generation. It includes new staff uniforms and a brighter, simpler store design. All these changes are meant to modernize the brand, having a menu book with more variety of food to reach out to the new generation of customers more. As a result, The Pizza Company’s business saw a growth of over 10% in 2023 compared to the previous year.”

Patt continued, “In the welcoming of 2024, The Pizza Company continues its stride towards comprehensive growth, expanding its customer base further with the annual 'Buy One Pizza, Get One Free' campaign, offering a whole pizza for free with every purchase, covering every topping and crust, across every province in Thailand, starting at just 279 baht, to stimulate nationwide sales. Emphasizing our leadership in delivery, we guarantee delivery within 20 minutes from outlets in Bangkok & Vicinity. The ‘Buy One Pizza, Get One Free’ campaign commenced with a celebration motorcade around Bangkok’s main routes. Running from 22 February to 17 April 2024, the campaign marks a grand return for consumers to enjoy continuous value. Moreover, new menu items have been introduced, serving delectable delights across Thailand with the Spicy sausage and crispy bacon pizza with Juicy bacon cheesy sausage bite crust, featuring smoked sausage, ham, pepperoni, complemented by Sriracha mayo sauce, and topped with a large bacon-cheese sausage crust, all for 479 baht.”



Furthermore, a significant phenomenon unfolds with the joining of 'Billkin' Putthipong Assaratanakul alongside 'PP' Krit Amnuaydechkorn, two superstar actors and singers, jointly taking on the role of brand presenters for the first time. The personas of Billkin & PP also resonate with the modern, dynamic, and easily accessible identity of The Pizza Company. Expect special events throughout the Buy One Pizza, Get One Free campaign period. Therefore, it is believed that the introduction of this new presenter duo will further bolster the brand’s fresh image, strengthen its connection to consumers, and effectively reach new age groups. 



“With a steadfast commitment to developing new products, enhancing both in-store and delivery services, and consistently offering valuable promotions throughout the year, The Pizza Company is confident that the 'Buy One Pizza, Get One Free' campaign will further strengthen its position, reach new consumers, and solidify its leadership in the pizza industry, ready to deliver deliciousness and impressive experiences to all consumers. It is expected that through the implementation of these strategies, nationwide sales growth will increase by no less than 15%” Patt concluded.

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