Minor Food’s ice-cream brand - Swensen’s, offers the most-liked flavors of ice-cream which has something to appeal to everyone’s taste buds. Another inspiring scoop from Swensen’s, is to give happiness and make a lasting impression on customers of all ages. This is evident in Swensen’s receiving the MAT Award 2019 for the ‘Best marketing Campaign 2019’, in the Food and Restaurant category, awarded by the Marketing Association of Thailand (MAT). Khun Choompot Tantisoonthorn (COO, Minor Food) and Khun Anupon Nitiyanant, Swensen’s Head of Customer Experiences, received the prestigious award from Khun Apirak Kosayodhin, MAT’s honorary consultant.
The MAT Awards, which are held annually, aims to promote and recognize marketing campaigns designed by Thai marketeers, for their outstanding creativity. Also, the campaign had to publicise the achievements as a case study and reference for other marketeers and students. The campaign, “Swensen’s Loves Moms” was aligned with the insight into the understanding of Gen Y & Gen Z behavior. It created memorable experiences for our customers and their mothers, with the use of cross platforms between online and offline. Swensen’s encouraged our customers to speak up of their “Love” for their mothers, by using both “WeLoveSwensens” on Facebook and #SWLoveMom on Twitter. In addition, more than 4000 postcards were sent by participants, to surprise their mothers.
This Swensen’s recognition has emphasized Minor Foosd’s commitment to being customer-centric through the creation of marketing campaigns and products to meet our customer’s needs. Ultimately, Swensen’s is still living up to its legacy of “never-melt happiness” of our customers, each and every time they visit our stores.