In this fast-changing world, consumer behaviors are more unpredictable than ever. But thanks to social media, brands now have an effective channel to communicate to their customers in order to create positive experience and awareness. Minor Food’s ice-cream brands Swensen’s is a good example of that! As it is in their commitment to never stop serving a scoop of unforgettable happiness to our beloved customers. The ice-cream brand leverage social media platforms including Facebook and Instagram, to build brand awareness and loyalty. Its strategy has proven success as the brand has been recognized two years in a row as the ‘Best Brand Performance on Social Media’ Awards in category Dessert & Beverage Cafe by Thailand Zocial Awards 2020. Khun Anupon Nitiyanant (Swensen’s General Manager) and Khun Napol Sirimongkolkasem (Swensen’s Head of Marketing) received the prestigious award.
The 8th Thailand Zocial Awards is organized by Wisesight (Thailand) - social media analyzing service whose purpose is to take social media to the next level in terms of creativity and efficiency. Wisesight metrics were employed to judge top performers in each social media circle by using AI and data science during the judging process. This awards recognizes how the Swensen’s brand leverage social media platforms to build awareness and engage its customers effectively.
This achievement is yet another chapter of accomplishment of Minor Food brand. It encourages the Swensen’s team to thrive to growth and success. That’s because Swensen’s never ceases to serving a scoop of unforgettable happiness and 100% customer satisfaction.
Big congratulations to our Swensen’s team!
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