30 September 2022

Swensen’s won the “Best Restaurant Influencer Campaign” award at the 2022 Thailand Influencer Awards.

Congratulations to Swensen’s who won the “Best Restaurant Influencer Campaign” at the 2022 Thailand Influencer Award, an annual event organized by Tellscore to celebrate influencers and leading brands whose effort, dedication, and excellence positively impacted Thailand’s digital landscape. The event is judging panel comprised of experts in the influencer industry, from online marketing experts to leaders from various digital platforms. 

Swensen’s won with their Fried Chicken Ice Cream campaign that achieved over 27.5 million reaches. This award shows that Swensen’s can stand out from others with the best online influencer campaign in Thailand restaurant industry. Swensen’s is one of the oldest brand under Minor Food, yet it has remained relevant to today customers by understanding their needs and their behavior allowing the brand deliver impactful marketing campaign and create the best customer experience to every generation of customers for over 36 years. 

At Minor Food, we encourage our team members to emphasize customers and deliver an exceptional customer experience because "customer focus" is an essential part of our core values that we have always prioritized.



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