The Pizza Company aims to drive sales growth by 15% in 2023 and introduces a refreshed new brand image. The Pizza Company has been Thailand’s market leader for 22 years, and the brand refresh represents a major strategic move as the company sets out its ambition to attract younger consumers. The first move is to update the brand’s logo, typography and iconic green color, while introducing a new distinctive asset, the “Slice,” which represents a slice of pizza. New employee uniforms will be designed by leading Thai designer, Moo Asava, while stores have also been given a modern new design.
The Pizza Company will also offer its “Buy 1 Get 1 Free – Double Happiness” promotion to thank customers as part of its 22-year anniversary celebrations, featuring our new special menu item, Seafood Bacon Pizza with a Giant Crab Stick crust, served with thousand mayo dip. The promotion runs from 22 February till 9 April 2023 at all stores and through all channels, from dine-in, take away, to The Pizza Company 1112’s delivery application, call center, and website www.1112.com.