Every success reflects one's true identity and what they do. Especially when success comes 4 years in a row which is truly phenomenal! Minor Food has reconfirmed its vision as a leader in what we do by winning the ‘Thailand's Top Corporate Brand 2019’ as the highest brand value organisation in Thailand in the food and beverage category for 4 consecutive years. Khun Paul Kenny, CEO of Minor Food, was the company representative to receive the award from the event organised by The Faculty of Commerce and Accountancy, Chulalongkorn University. The purpose of this award is to aim at encouraging executives both in Thailand and ASEAN be aware of the importance of corporate branding which could play a vital role for sustainable success and can contribute to the market growth in the long run.
This award was given using the CBS Valuation (Corporate Brand Success Valuation) which is a measuring instrument looking at 3 different aspects: marketing value, finance and accounting. This year, the brand value of Minor Food is 98,882 million baht. This achievement reflects our vision that we are committed to be a leading food operator maximising stakeholder's value. As well as being a ‘Drive culture’ organisation that allows our executives and employees to work in a professional way in a challenging atmosphere and encourage them to think outside of the box and create new things; allowing us to perform better than ever before and deliver 100% customer satisfaction.
This extraordinary achievement of winning the award for 4 consecutive years instills our true spirit that drives us to achieve better and faster business results. Moreover, this success makes Minor Food employees proud to be a key driver that drives organisation success as well as being a part of a winning organisation that is well recognised at the national level.