MINOR FOOD launches '1112 DELIVERY' application

‘A one-stop shop for customers’

The Minor Food Group Public Company Limited, Thailand's leading casual dining and quick-service restaurant company and the first comer in delivery service launches 1112Delivery application expanding its delivery service covering 7 leading brands including The Pizza Company, The Coffee Club, Thai Express, Swensen’s, Sizzler, Dairy Queen and Burger King. Operated by over 3,000 professional in-house delivery team nationwide, the company aims to grow the delivery sales by at least 50% by year end and become Thailand’s most preferred delivery brand.

Mr. Paul Kenny, Chief Executive Officer of The Minor Food Group Plc said “Minor Food is bringing a new level of everyday convenience to our customers in Thailand through the completed 1112Delivery service.

‘1112Delivery’ application is aimed to expand the sales channel and delivery services across the food portfolio including The Pizza Company, The Coffee Club, Thai Express, Swensen’s, Sizzler, Dairy Queen and Burger King brands. Customers can place orders digitally via the 1112Delivery application, website or call center and our courier will deliver the food from our outlets directly to customers. We believe in providing customers especially urbanites with a highly convenience experience and the 1112 Delivery application allows them to order their favorite foods with only a few clicks.”

The new application has recently commenced its full services on February 14, 2019 mainly in Greater Bangkok Metropolitan area and will expand to service other areas and major cities by mid-year commencing with Phuket, Chiang Mai, Pattaya, Nakhonratchasima and those living near our 1,600 restaurants nationwide. The launch of 1112Delivery reinforces our leadership in the restaurant market as we pride ourselves of being the first to offer delivery service since 1989.

“For 30 years since the company started delivery service, we have learned to understand our customers’ needs and challenges. We strive to exceed their expectations by not only providing better services and convenience through our multi-platform sales channels but also by expanding more outlets to cover as many locations possible. In 2018, the company’s total sales amounted to 44 Billion Baht from 2,270 restaurants in 27 countries and is expecting an average growth of 10% in 2019 from opening new outlets, increasing numbers of customers and expanding delivery services.”

To celebrate the official launch of 1112Delivery application and to thank our customers for their continuous support, we are offering a special promotion Buy 1 Get 1 Free across 7 brands for the very first time.

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