Minor Food

Head of Strategy and Operations

Global Digital - Minor Food
Director: Full-time
Bangkok, Thailand

Company Description

Minor Food is today one of the world's largest casual dining and quick-service restaurant companies with over 2,200 outlets operating in 27 countries.  As an innovator in the food industry, we are passionate in delivering good food and great service to our customers to be a leading food operator maximizing stakeholdersí value.

Today, we proudly operate major food retail brands in the region.  Its growing portfolio currently comprises The Pizza Company, Swensen's, Sizzler, Dairy Queen, Burger King, The Coffee Club, Riverside Grilled Fish and Benihana, as well as restaurants under the VGC Food Group and Select Service Partners brands.  Also under the food division are dairy product manufacturing facilities in Thailand under the names of Minor Dairy Limited and Minor Cheese Limited.

Job Description

Job Purpose:

  • Head of Strategy and Operations is responsible for setting and executing the business growth strategy for Digital. As a key member of the management team, reporting into the Chief Digital Officer, he/she will partner with the country and brand teams and will pro-actively engage with businesses and control/support functions, in order to help define and deliver the digital agenda. 

Main Duties:

  • Develop and implement an optimal / agile organizational framework 
  • Work with stakeholders to align objectives and operations across country, brands and group functions
  • Partner with the Products team to advise on the development of new products or to enhance current products to suit digital channels and meet customer needs
  • Continually push forward the broader organizational agenda of ‘digitizing’ Minor group 
  • Inspire, lead and develop others to create a culture of digital curiosity 
  • Work with the customer insights and marketing leads to increase customer engagement across digital channels
  • Assess competitor best practices and industry trends, in order to drive innovation and leverage Minor’s unique competitive advantages (data; client connectivity across verticals; in-house product management capabilities; etc.)
  • Assist with digital product development and optimisation to ensure customer experience is simple and easy across all digital channels. Provide frontline staff with digital tools to make sales and servicing discussions easier  
  • Liaise with CRM, Analytics and Marketing to create customer profiles and to test prototypes; drive traffic to digital tools and journeys, promote digital usage, increase digital activation; and reach the right customers with the right offers
  • The role holder will act as an executive sponsor for the digital strategy, capability and functionality development
  • The role holder will also be responsible for championing the executive approval of projects that deliver the proposition
  • Recruit and nurture top talent, networks and partners – identifying and building relationships with candidates for key open positions and future positions created by growth  

Other Duties:

  • Adhere to the company’s employee rules & regulations
  • Attend and contribute to all training sessions, meetings and activities as required
  • Exercise responsible behaviour at all times, positively representing the Minor Food
  • Maintains strong, professional relationship with relevant internal and external business partners
  • Ensure high standards of personal presentation and grooming
  • Keep the office and working areas clean and tidy at all times 
  • Carry out any other reasonable duties and responsibilities as assigned

Job Profile

  • Work 5 days a week (flexible hour)
  • Work on holidays, as needed
  • Able to travel abroad
  • Strategic and analytical thinking 
  • Strong verbal and written communication
  • Strong influencing and stakeholder management 
  • Creativity and innovation

Job Specifications:

Business Management and Impact

  • Drive the digital growth agenda, with projects delivered on time and within allocated budget
  • Enhance customer experience by adding new capabilities, in partnership with Group Marketing, CRM, Analytics, Proposition, Multichannel, and other key stakeholders.
  • Drive competitive assessments: research new technologies and services, assess competitors/new entrants, review relevant regulations 

Customers and Stakeholders

  • Build strong relationships, by adopting a collaborative approach to execute change at increased speed, with minimum conflict
  • Contribute to improved end-to-end customer experience for Digital channels and products within the Minor group portfolio

Leadership and Teamwork

  • Entrepreneurial self-starter who is self-motivated, but also a team player with professional presence
  • Demonstrate thought leadership and is able to influence at all levels in the organization 
  • Build a culture of continuous improvement in customer experience and functionality deployment 
  • Seek opportunities to integrate, simplify and streamline relevant activities
  • Work in a flexible manner to build capability and progress objectives, while not losing sight of the profitability and productivity outcomes

Operational Effectiveness and Control

  • Set up digital operating model and governance forums to ensure investment is delivering sustainable value
  • Regular review to identify key risks, issues and interdependencies. Determine and apply appropriate mitigation strategies
  • Ensure that equal and balanced focus is maintained on operational and regulatory risks and ensure the Virtual Management Team identifies and mitigates these in a manner that protects the brands
  • Ensure regular and positive engagement with key support functions such as Risk, Marketing and HR


  •  Bachelor/Master in Business/Economics, Finance, Marketing, Strategy, Engineering, Comp Science, IT or equivalent
  • A minimum of 10 years in a strategy and planning, business or proposition development role

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