Company Description

Minor Food is one of largest restaurant operators in the region. We operate over 2,200 outlets across a list of brands, from our own The Pizza Company, The Coffee Club, Riverside and Basil, our joint-venture brand Patara in the UK, to other prominent international brands including Swensen’s, Burger King, Dairy Queen, Sizzler and Benihana.
 

Job Description

Job purpose:

We are seeking a highly motivated and results-driven Marketing Manager to oversee our e-commerce, food delivery channels, website and application optimization, and in-store digital experiences. The ideal candidate will have a strong commercial mindset and a passion for driving growth through digital marketing initiatives. This role will collaborate with cross-functional teams to enhance our online presence, optimize in-store technology, and maximize revenue opportunities.

Key Responsibilities

E-Commerce Strategy and Execution:

• Develop and execute comprehensive e-commerce strategies to drive online sales and enhance the customer experience across digital channels.
• Manage and optimize product listings, promotions, and merchandising on our e-commerce platforms.

Food Delivery Channel Management:

• Oversee partnerships with third-party food delivery services to maximize sales and customer satisfaction.
• Implement strategies to increase brand visibility and sales within food delivery apps.

Own Website and Application Optimization:

• Lead efforts to optimize the user experience on our website and mobile app, ensuring seamless navigation and transaction processes.
• Collaborate with IT and design teams to implement updates and improvements based on user feedback and analytics.

In-Store Digital Experience:

• Develop and implement strategies to enhance in-store digital experiences, including self-service kiosks, table service, and table ordering.
• Work with technology partners to integrate and maintain digital ordering systems and ensure a seamless customer experience.
• Analyze data from in-store digital tools to improve efficiency and customer satisfaction.

Digital Marketing Campaigns:

• Plan and execute digital marketing campaigns to support e-commerce, delivery channel growth, and in-store digital initiatives, including SEO, SEM, email marketing, and social media.
• Analyze campaign performance and adjust strategies to achieve KPIs and ROI targets.

Data Analysis and Reporting:

• Utilize analytics tools to monitor performance metrics, customer behavior, and market trends.
• Prepare and present regular reports on e-commerce, digital channel, and in-store digital performance to senior management.

Qualification

Qualifications

• Bachelor's degree in Marketing, Business, or a related field. MBA or advanced degree is a plus.
• Minimum of 5 years of experience in digital marketing, e-commerce, or a related field.
• Proven track record of driving online sales and managing digital marketing campaigns.
• Experience in the food service or retail industry is preferred.
• Experience with in-store digital technology and customer experience optimization.
• Strong understanding of e-commerce platforms, digital marketing tools, and analytics.
• Excellent communication and interpersonal skills.
• Ability to think strategically and execute methodically.
• Proficiency in data analysis and reporting.
• Strong leadership and team management skills.
• Familiarity with digital ordering systems and in-store technology solutions.