In 1986, Minor Food took on the franchise for Swensen's, and developed it into Thailand's largest premium ice cream brand. Under Minor Food's direction, the Swensen's brand has evolved from simple scoops to a variety of sundaes, and today it provides consumers all over Asia with an ice cream experience no other brand can provide.
The Minor Food Group has been responsible for the development and success of Swensen’s in Thailand for the past 30 years.
Today, Swensen’s has more than 300 ice cream shops in Thailand and more than 75% share of the premium ice cream market in Thailand.
Under our direction, the Swensen’s brand has evolved over time from simple scoops to sundaes and more. Today it provides consumers all over Asia and the middle east with an experience no other ice cream brand can provide.
Swensen’s store design offers a range of identity and ambience - Iconic, Tourist, Classic and Basic – to suit locations and client profile. The Iconic design is for more up-market locations. The Tourist design for more international markets. The Classic design targets leading malls or commercial district sites. The Basic design is suitable for smaller malls and suburban locations. Swensen’s store design offers a range of identity and ambience - Iconic, Tourist, Classic and Basic – to suit locations and client profile. The Iconic design is for more up-market locations.