Another award that guarantees the excellence of Dairy Queen, global ice-cream brand under Minor Food Group that won ‘Best Oversea Franchise 2020’ from “Thailand Franchise Award : TFA 2020”. The first annual Thailand Franchise Award competition to recognize Thailand’s Franchise business in a global scale. The award was organized by the Department of Business Development (DBD) in association with Thailand Ministry of Commerce with the objective of elevating Thailand Franchise businesses to benchmark against global franchise business practices.
There was an overwhelming interest resulting in 63 top franchise businesses in Thailand that applied to compete for the award in 13 divisions. A total of 23 brands that made it to the semi-final with the franchise business practice that qualified under the strict global practice criteria: Total Franchise Quality Management – TQFM.
Diary Queen has been recognized for being the best oversea franchise business that continue to have sustainable business growth year on year and is well loved by fans all over Thailand. Dairy Queen Thailand provides excellent products and services to our customers for the past 28 years and will continue to strive to be Thailand’s favorite treat choice for all occasions.