Minor Food expands its presence in Vietnam with the debut of Sizzler, aiming to double store count by 2026

The Minor Food Group, a unit of Minor International, announced aggressive growth plans for Vietnam with the launch of the first Sizzler and a new agreement for The Coffee Club, both franchises in association with Goldsun Food, the leading multi brand restaurant operator in the country.

Minor Food currently has over 100 outlets in Vietnam with highly popular brands such as The Pizza Company, Swensen’s, Thai Express, Poulet and The Coffee Club. The group aims to double its presence to more than 200 outlets across several brands by 2026.

Sizzler is an iconic, contemporary concept known for fresh, healthy, and sustainable dining experiences. Its signature “All-you-can-eat” Salad Bar offers a tempting range of salads, soups and desserts and is recognized for its great value for money. Diners usually pair the salads with perfectly grilled, delicious, à la carte protein dishes, including high quality steaks and seafood, all freshly prepared to order. Sizzler’s success recipe includes premium ingredients and a farm-to-table approach, sourcing as many ingredients as possible from local farmers. The Sizzler brand was acquired by Minor International in June 2023 with an aim to scale it globally.

The Coffee Club is a global Café chain with more than 450 stores across 14 countries and is a household name and market leader in its home in Australia. Founded on the idea of wholesome food, great service and excellent coffee, the brand aims to be the most loved and customer connected café experience in the world. With the unmatched coffee culture and passion for quality brands of Vietnamese customers, building a stronger position in this segment and this part of the world has been identified as one of the key levers of Minor’s growth strategy.

Mr. Dillip Rajakarier, Group CEO of Minor International said "The expansion sends a clear signal to the global market that Minor Food, like our hotel business Minor Hotels, is back on trajectory of remarkable growth, and we are constantly seizing opportunities for strong partnerships in fast growing markets to drive expansion with our own brands."

Mr. Anhul Chauhan, CEO of Minor Food said "we are excited to continue expansion in one of the fastest growing economies in the world with two of our global brands, Sizzler and The Coffee Club, in addition to our existing portfolio of brands in Vietnam. We look forward to continuing the long-standing partnership with Goldsun Food to grow together."

Mr. Pham Vinh, Chairman of Goldsun Food, also expressed his strong confidence in this new franchise "We believe that Sizzler contemporary offering of salad, steaks and seafood, in a premium ambience, will work very well with Vietnamese customers. We will continue adding new concepts to our current portfolio of brands to bring novelties and remain relevant to the evolving F&B trends of our home market."

Minor Food Group is one of the world’s leading casual and quick service dining companies, operating over 2,400 restaurants across 23 countries with market leading brands such as The Pizza Company, Dairy Queen, Burger King, The Coffee Club, Swensen’s, Sizzler, Benihana and many others.

Goldsun Food is one of the pioneering companies in the culinary field in Vietnam. Through 11 years of establishment and development, Goldsun Food has always affirmed its leading position in the food and beverage industry with 13 Big brands such as King BBQ, ThaiExpress, Seoul Garden, Capricciosa, Tasaki BBQ, Meiwei, and many others.

Jobs Search