PFI (Palms Food International Singapore) and the Minor Food Group have announced the signing of a Master Franchise Agreement (MFA) to bring The Pizza Company brand to Singapore with the first store expected to open in quarter one 2024. The agreement is for 20 restaurants over ten years with up to four restaurants opening within the first year.
The Pizza Company is a much-loved category leading Asian brand created by Minor Food group more than 20 years ago, specialising in unique and exciting flavours including Asian flavours, 100% mozzarella cheese and abundant, high quality toppings. The Pizza Company has defined what pizza means for many Asian consumers with market leading presence in Thailand, Cambodia, Myanmar, Laos, and Vietnam. The brand is also well represented in the Middle East.
Palms Food International (PFI) Singapore is a well-respected F&B operator, owned by RMA Group Thailand, and with her sister company Express Food Group (EFG) operates over 150 restaurants and stores across South Asia. In Singapore, PFI operates Subway stores in Singapore Changi Airport and The Jewel Singapore.
Minor Food Group is one of the world’s leading casual and quick service dining companies, operating over 2500 restaurants across 23 countries with system sales of
over 1.5 Bn USD annually with market leading brands such as The Pizza Company, Dairy Queen, Burger King, The Coffee Club, Swensens, Sizzler and Benihana and many others.
Mr Anhul Chauhan, CEO of Minor Food Group said that “The brand is looking forward to welcoming customers to experience the exciting flavours of the Pizza company in Singapore, as it expands to its 10th market globally. We look forward to the continuation of our longstanding partnership with the RMA group with their long term outlook and strong execution capabilities”.
Mr. Martin Darby, Director of Palms Food International and long-term permanent resident of Singapore “welcomed" the signing of the master franchise agreement and promised Singaporeans a unique new innovative pizza experience with the first Pizza Company restaurant expected to open in the Singapore heartlands around March 2024. The location of the first store will be announced shortly.