Minor Food continues to penetrate the western cuisine market in Thailand by launching "Poulet," a famous French restaurant brand from Singapore. The goal is to gain market share in Thailand by reinventing the style of French dining under the concept of "Casual Modern French Cuisine".
Poulet caters to consumers with medium to high purchasing power, both Thais and foreigners, who are looking for a new dining experience with signature recipes such as "French Roasted Chicken," a French-style baked chicken with a meticulous preparation process. It includes marinating the chicken in a special secret sauce for 24 hours, resulting in a secret recipe that allows various ingredients to penetrate deep into the chicken meat, then bake until golden brown crispy skin, giving the succulent touch a taste. Other savoury dishes are also available in the modern French style that always meets the diverse needs of consumers, accompanied by warm and friendly service. The atmosphere of the restaurant is reminiscent of a meal in France. It is confident that Poulet will grow the Minor Food portfolio while also winning the hearts of Thai and foreign customers.
Thunyachate Ekvetchavit, Chief Operating Officer at Minor Food Group Public Company Limited, said: “Minor Food Group wanted to differentiate and add more excitement and innovation to the existing market after studying consumer behavior and growth trends of Western-style restaurants in Thailand. As a result, we decided to bring the Poulet brand to the Thai market. The reason for this is the success of the Poulet restaurant in Singapore, which is extremely popular with customers. It has become Asia's fastest-growing roasted chicken restaurant, as evidenced by sales and the expansion of its branch network to 11 locations. This is an excellent opportunity to bring Poulet's business model to Thailand while also expanding Minor Food's portfolio to strengthen the restaurant business's growth.”
Because CentralWorld is a popular hangout for people with medium to high purchasing power, which is the store's primary customer base, it is an ideal location for Thailand's first Poulet branch. They want to be open to new experiences and eat a wide range of Western foods. At the same time, Poulet's specialty is breaking the rules of traditional French restaurants with the concept of an accessible modern French restaurant that is responsive to Thai people's preferences. It provides a selection of French recipes that everyone is familiar with to make fine dining easier.