Minor Food Unveils THE STONE, a New Experience‑Driven Japanese Dining Concept

Introducing THE STONE — a new Japanese dining concept that redefines traditional Japanese cuisine into an experience-driven journey.

At THE STONE, udon is more than just udon—it is an experience. The brand specialises in serving udon in a hot stone, paired with modern design sensibilities. The use of a hot stone allows us to precisely control soup temperature, while creating sound, steam, and aroma that engage the senses. Each element is intentionally crafted to deliver a multisensory experience—from first sight to final taste.

THE STONE is also one of the few Japanese restaurants to offer three distinct types of udon—Inaniwa Udon, Sanuki Udon, and Mochi Udon—each paired with soups designed to highlight their unique textures and flavours. By matching different udon with different soups, guests experience a deeper, more refined expression of Japanese dining.

Ultimately, THE STONE does not aim to be the “best udon restaurant” in the traditional sense. Rather, it aspires to be a brand that reminds consumers that Japanese dining can still be exciting—that there is always something new to discover. This belief is exactly why THE STONE is launched now, at a moment when the market is more ready than ever.

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