On July 2, 2024, Minor Food hosted its Marketing Forum EP2 for executives and marketing teams, focusing on "Brand Life Archetype." The event was led by Mr. Anupon Nitiyanant, VP Marketing and Digital, along with keynote speaker Mr. Oliver Kittipong Veerataecha, Chief Marketing and Innovation Officer of Dentsu (Thailand).

In the session, Mr. Oliver guided our team members through contemporary consumer insights and most importantly Brand Archetypes, powerful brand building tool. With interactive workshops and sharing approach amongst speaker and marketing management teams from various brands, leaving the session with meaningful understanding in the tool and ideas for future marketing communication strategies, ensuring alignment with both business objectives and consumer expectations.