Dairy Queen Thailand: Where Every Bite Tells a Story

Since 1940, Dairy Queen has been serving up delicious treats and along the way, we've been creating smiles and stories with every bite. At DQ®, soft serve isn’t just soft — it’s thick, rich, and unbelievably smooth. Crafted to perfection and always finished with our signature curly top by trained DQ® staff around the world. And when blended with mix-in toppings and served with the famous bottoms-up flip, the Blizzard® Upside Down was born.

Fast forward to 1996: Thailand got its first taste of DQ® at Central Ladprao. Powered by Minor Food, that one store sparked phenomenal success. Smooth soft-serve, exciting flavors, and the iconic Blizzard Upside Down became an instant hit.

Beyond our legendary Blizzard, we bring premium flavors to life at an affordable price point— think Mango Sticky Rice, Durian, and Belgian Chocolate. And when it comes to celebrations, DQ® Cakes are at the heart of Valentine’s, Mother’s Day, and every festivity in between.

Today, with over 500 stores across Thailand, DQ® continues to lead innovation in Southeast Asia—from launching Asia’s first DQ Pop-Up in 2022 to introducing the premium DQ Lounge in 2024. Most recently with Minor Food Group team, DQ® had released the stand-alone modular format: a compact 40–50 sqm units placed right in the heart of communities. By stepping outside traditional malls, DQ® now meets late-night and everyday cravings where people live, study, and shop.

From our signature curl to game-changing formats, DQ® Thailand never stops reimagining what ice cream can be. With every new idea—whether it’s a daring Blizzard flavor, or a fresh store concept—we continue bringing fun, excitement, and innovation to Thai customers.