Minor Food Joins Hands with Siriraj to Launch #MinorCare Campaign

The Minor Food Group Public Company Limited, in partnership with the Faculty of Medicine at Siriraj Hospital, Mahidol University, and the Siriraj Foundation, is actively involved in the construction of the Siriraj Academic Centre of Geriatric Medicine, fully responding to the aging society in Thailand through the #MinorCare campaign. This campaign reinforces Minor Food as a leader in the food and restaurant business, demonstrating our dedication to caring for consumers through every menu, forwarding the concept of Live Healthy, Live Long, and Live Well to customers.

The #MinorCare campaign aims to be one of the driving forces to enhance health and wellbeing of the elderly in Thailand. Every customer can contribute by purchasing our special menu from our 10 brands, available across more than 1,900 branches nationwide. A portion of the proceeds will be donated to build the Siriraj Academic Center of Geriatric Medicine.

Mr.Thunyachate Ekvetchavit, Chief Operating Officer at Minor Food Group Public Company Limited, emphasised, “As a food business operator in Thailand, Minor Food acknowledges the importance of fully engaging in the elderly community, emphasising the significance of promoting and sustaining health. We aim to establish a happiness index within society under the concept of ‘Live Healthy, Live Long, and Live Well.’ This aims to propagate quality meals for a healthier society and our customers. We plan to consistently develop sustainable menus from various brands under our umbrella, offering new health-beneficial menus or made with sustainable ingredients by the year 2024. This aligns with the ongoing megatrend of health-consciousness globally, making the health food market worth over 1 trillion US dollars.”

Additionally, Mrs.Chompan Kulnides, Chief Sustainability Officer, Minor International Public Company Limited, highlighted, “Sustainability in every aspect of society is another crucial element that Minor values and upholds consistently. Collaboration in this initiative aligns with the organisation’s core mission to conduct business under a sustainable development strategy. We are ready to support as an organisation that is socially responsible by outlining a Sustainability strategy comprising three strategies: 1) People, 2) Value Chain, and 3) Environment. This involves enhancing support as a responsible corporate entity and fostering societal responsibility, leading towards value creation within the organisation. This in turn leads to cooperation with the Faculty of Medicine, Siriraj Hospital, and Siriraj Foundation, in the campaign #MinorCares to promote and raise funds for the construction of the Siriraj Academic Centre of Geriatric Medicine.”


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